Fostering Responsible Consumption in Youth

VISION
for youth

By engaging multiple senses — what you buy, what you eat, what you see, what you do, and how you interact with your environment — the project empowers youth to build ‘YOUR RESPONSE’.

We aim to develop conscious, balanced, and climate-positive behaviours in both digital and offline life, guiding young people toward greener habits and informed choices.

Responsible Purchasing

Helping youth make ethical and balanced choices in what they buy and how they consume products.

Green Nutrition

Encouraging healthier food habits that support personal wellbeing and environmental sustainability.

Media Awareness

Building critical thinking skills to understand how media influence shapes daily choices.

Everyday Action

Supporting youth to take small, consistent steps that positively impact their environment.

Our Approach

Understand Consumption Patterns

We begin by exploring how youth engage with what they buy, eat, watch, and do — both online and offline. This helps them recognise influences and habits that shape their decisions.

Engage Multiple Senses

We connect their sight (media influence), taste (nutrition), choice (purchasing), action (behaviour), and space (environment).By activating multiple senses, we create deeper understanding and stronger, long-lasting behaviour change.

Empower Climate-Positive Action

We build essential skills in media literacy, digital balance, ethical decision-making, and critical thinking so youth can confidently resist negative influences and choose sustainable paths.

Sustain Behaviour Change

Through gamified tools, trainings, community activities, and real-world practice, young people adopt long-lasting habits that support both personal wellbeing and environmental resilience.

Partnership

Our partnership unites organisations from Portugal, Estonia, and Croatia to co-create youth-driven solutions for responsible consumption.

Erasmus+ Project

2024-3-PT02-KA210-YOU-000286211

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.